TERMS OF SERVICE — GENUINELY

Effective Date: July 19, 2026
Last Updated: July 19, 2026

These Terms of Service (“Terms”) govern your access to and use of the Genuinely mobile application and related services (collectively, the “Service”), provided by Krava Technologies Private Limited (“Krava,” “Genuinely,” “we,” “us,” or “our”).

By creating an account, downloading, accessing, or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1) What the Service provides

Genuinely allows users to upload photos of items for automated analysis. A completed scan may provide:

an authenticity classification, verdict, or similar assessment, using labels that may include Genuine, Suspicious, Likely Counterfeit, Counterfeit, or other classifications introduced from time to time;
an Authenticity Score, which may be displayed as a percentage;
observations such as red flags, green flags, summaries, explanations, or other supporting information; and
where available, an estimated fair price, fair market value, price range, or other price analysis.

The verdict labels, Authenticity Score, observations, summaries, price information, and other information generated by the Service are collectively referred to as “Outputs.” We may change the terminology, format, presentation, or categories used for Outputs without changing their legal nature under these Terms.

Price information may be unavailable, incomplete, shown as a range, or omitted even when a scan otherwise completes successfully.

Outputs are generated using automated systems, including artificial intelligence and machine-learning models, third-party data, and third-party infrastructure.

Important: Outputs are informational estimates only. They are not guarantees, certifications, appraisals, or statements of fact.

2) Eligibility, minors, and account responsibility

The Service may be available to users of different ages, subject to applicable law.

If you are under the age at which you can legally enter into a binding agreement where you live, you may use the Service only with the permission, involvement, and supervision of a parent or legal guardian. Your parent or legal guardian must review and agree to these Terms on your behalf.

If you are a parent or legal guardian who permits a minor to use the Service, you:

agree to these Terms on the minor’s behalf;
are responsible for the minor’s use of the Service, including account activity, User Content, advertisements viewed, purchases, subscriptions, and use or sharing of Outputs; and
must ensure that the minor uses the Service in accordance with applicable law and these Terms.

A minor may not purchase a subscription or other paid benefit without the authorization of the applicable parent, guardian, or account holder.

Where applicable law requires additional age-related permission, consent, or verification, the Service may not be used unless those requirements have been satisfied. We may request age-related or parental information, restrict access, or introduce age-assurance or parental-control measures where reasonably necessary for legal, safety, or platform-compliance purposes.

You are responsible for maintaining the confidentiality of your account credentials and for activity under your account. You agree that information you provide to us will be accurate and kept up to date.

3) Privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. The Privacy Policy explains how we collect, use, share, and retain information, including uploaded photos, Scan History, account information, advertising-related information, and related identifiers or metadata.

4) User Content and permissions you grant

“User Content” includes photos and any other content you upload, transmit, submit, or otherwise provide through the Service.

You represent and warrant that:

you own or have all necessary rights and permissions to upload and use the User Content through the Service; and
your User Content does not violate applicable law or any third-party right, including intellectual-property, privacy, publicity, confidentiality, or contractual rights.

License you grant to us: You grant Krava a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, process, transmit, display, analyze, and otherwise use your User Content to operate, maintain, secure, support, and improve the Service, including generating Outputs, preventing fraud and abuse, performing analytics, providing customer support, and enforcing these Terms.

This license continues for as long as reasonably necessary for those purposes, including any limited retention permitted under our Privacy Policy or required by law.

5) Scan History and exports

The Service may store a history of your scans (“Scan History”), including User Content, Outputs, timestamps, and related metadata.

You may be able to export your Scan History or individual results. You are responsible for how you use, store, disclose, and share any exported material.

Features relating to Scan History, storage, exports, or deletion may vary by account, plan, platform, region, or Service version.

The Service may allow you to share Outputs through links, images, exported content, or other methods. You agree that:

shared material may be viewed, copied, or redistributed by the people or services with whom you share it;
you will not alter, selectively present, or misrepresent what the Service returned;
you will not describe an Output as a certificate, guarantee, official authentication, expert report, appraisal, or brand-authorized determination; and
you will not use an Output to mislead another person about an item or transaction.

We may disable, limit, rate-limit, or revoke sharing functionality to protect users, prevent abuse, comply with law, or maintain the Service.

7) No professional advice; no guarantees (VERY IMPORTANT)

You understand and agree to the following:

7.1 Outputs are automated estimates, not factual determinations

Every verdict, classification, label, Authenticity Score, observation, explanation, and price analysis is an automated informational estimate. An Output remains an estimate regardless of its wording, capitalization, color, graphics, percentage, placement, or apparent level of certainty.

An Authenticity Score displayed as a percentage is not necessarily a calibrated statistical probability. It does not represent a guarantee that the item has the stated likelihood of being genuine or counterfeit.

A high score or favorable label does not establish that an item is genuine. A low score, suspicious label, or counterfeit label does not establish that an item is counterfeit.

7.2 No physical inspection, certification, or appraisal

The Service analyzes submitted photographs and related information. Krava does not physically inspect the item and may be unable to evaluate characteristics that are hidden, omitted, altered, manipulated, obscured, or not reasonably visible in the submitted photographs.

Krava is not a brand authenticator, certification authority, auction house, marketplace, insurer, testing laboratory, or licensed appraiser. Outputs are not certificates, warranties, authentication reports, expert opinions, appraisals, legal conclusions, or statements made on behalf of any brand, manufacturer, marketplace, or authority.

The Service does not provide legal, financial, investment, insurance, or other professional advice.

7.3 Outputs may be incomplete, inconsistent, or incorrect

Outputs may be affected by factors including image quality, image manipulation, lighting, angle, resolution, missing views, incomplete or inaccurate user information, model limitations, third-party data, market-data limitations, and system errors.

The same item may receive different Outputs when different photographs are submitted or when models, methods, data sources, prompts, or Service versions change.

Items labeled as genuine may be counterfeit, altered, repaired, mismatched, stolen, misrepresented, or otherwise problematic. Genuine items may be incorrectly flagged as suspicious or counterfeit.

7.4 Price information is approximate and may be unavailable

Fair-price, fair-value, and market-value information may be unavailable, incomplete, delayed, expressed as a range, or materially inaccurate. Price Outputs may not account for condition, provenance, ownership history, authenticity, repairs, modifications, rarity, geography, taxes, fees, demand, liquidity, market shocks, seller reputation, or fast-changing market conditions.

7.5 You are responsible for your decisions

You are solely responsible for decisions and actions taken in reliance on an Output. You should independently verify authenticity, ownership, provenance, condition, legality, and value, particularly for high-value, regulated, unusual, or high-risk transactions.

You should not rely on an Output as the sole basis for:

purchasing, selling, pricing, valuing, insuring, or financing an item;
accusing a person of fraud, counterfeiting, theft, or misconduct;
demanding a refund, chargeback, cancellation, or compensation;
reporting a seller, buyer, listing, or account to a marketplace, payment provider, brand, authority, or other third party;
making an insurance claim or formal complaint; or
commencing or defending legal, regulatory, or administrative proceedings.

8) Prohibited uses and content

You agree not to, and not to attempt to:

use the Service for unlawful activities, fraud, deception, harassment, or scams;
represent an Output as an official certificate, guarantee, expert appraisal, or brand-authorized authentication;
use an Output to knowingly mislead another person or facilitate the sale of counterfeit, stolen, restricted, or unlawfully obtained goods;
upload content you do not have the right to use;
upload content that violates privacy, publicity, confidentiality, intellectual-property, or other third-party rights;
upload sensitive personal information or images of another person where you do not have the right or permission to do so;
upload unlawful, harmful, abusive, exploitative, or prohibited content, including child sexual abuse material, which may be reported to the appropriate authorities;
upload or request analysis of government identification documents, passports, visas, financial-account details, or other sensitive documents where doing so is unlawful, unsafe, or violates another person’s rights;
interfere with or disrupt the Service, introduce malicious code, or bypass security controls, rate limits, eligibility rules, payment controls, advertising controls, or access restrictions;
manipulate advertising events, server-side verification, rewards, credits, subscriptions, billing states, or usage records;
reverse engineer, scrape, harvest, or systematically extract models, prompts, Outputs, software, or Service data, except where applicable law expressly permits it;
use bots, scripts, automation, or unauthorized tools to run scans or access the Service; or
resell, sublicense, commercially exploit, or provide access to the Service without our written authorization.

We may remove content, refuse scans, restrict accounts, block categories, apply safety protections, reverse improperly obtained benefits, or report conduct to authorities where required or reasonably appropriate.

9) Safety protections and content controls

Because users may upload photos of many types of items, you acknowledge that:

we may add, change, or expand safety, fraud-prevention, moderation, age-related, or content controls at any time;
we may refuse to process particular images, items, categories, users, or requests, in whole or in part, for legal, safety, security, platform-compliance, abuse-prevention, or operational reasons; and
the availability of a category or feature at one time does not guarantee its continued availability.

10) Free access, advertisements, subscriptions, and usage limits

10.1 Free allowances

We may provide free scans, credits, trials, allowances, or other limited access. The amount, type, reset period, eligibility, and availability of free access may vary by account, plan, platform, location, Service version, or other factors.

Free allowances are promotional and are not guaranteed to remain available.

10.2 Optional rewarded advertisements

After you reach an applicable free or plan limit, the Service may offer you the option to view or interact with a rewarded advertisement in exchange for an identified in-Service benefit. Rewarded advertisements are optional and are shown only after you affirmatively choose to participate.

Declining, dismissing, or failing to complete a rewarded advertisement does not itself create a subscription or charge. Advertisement availability, loading, playback, and successful verification are not guaranteed.

At present, when offered, a successfully verified rewarded advertisement provides one additional standard scan. The reward displayed in the Service before the advertisement is shown will govern that particular offer. We may change future reward types, amounts, eligibility, or availability, subject to applicable law and platform requirements.

10.3 Verification of rewarded advertisements

Completion of an advertisement on your device does not by itself create or guarantee a reward. A reward is issued only after our systems receive and successfully validate the required advertising verification, which may include server-side verification from an advertising provider.

Verification and reward issuance may be delayed. No provisional credit is granted while verification is pending. If the required verification is not received, is invalid, cannot be validated, is duplicated, or indicates manipulation, fraud, or abuse, no reward may be issued or an incorrectly issued reward may be reversed.

Where required by applicable law or platform rules, we will provide any remedy that cannot lawfully be excluded.

10.4 Ad Credits

A scan benefit earned through a rewarded advertisement is referred to as an “Ad Credit.” Unless otherwise stated in the Service:

an Ad Credit is issued when the required server-side verification is successfully processed by our systems;
an Ad Credit is associated with your account rather than a particular device and may be recognized on another device logged into the same account;
an Ad Credit currently provides one standard scan;
an Ad Credit currently expires 24 hours after it is issued by our systems, unless a different expiration period is displayed when the reward is offered;
the Service may automatically initiate or apply an Ad Credit to a scan after the credit is confirmed;
more than one Ad Credit may technically exist on an account, subject to any limits or automatic-consumption behavior implemented in the Service;
if an Ad Credit is restored after an eligible failed scan, the restored credit may receive a new expiration period beginning at the time of restoration; and
Ad Credits are promotional, non-transferable, non-refundable, and have no cash value. They may not be sold, exchanged, redeemed for money, or converted into subscription benefits.

Expired, unverified, unused, or unavailable Ad Credits are not guaranteed to be replaced or restored, except where required by law.

10.5 Advertisements and advertising providers

The Service may display advertisements supplied through Google AdMob and may use other advertising networks, mediation services, demand partners, or advertising providers in the future.

Advertisements may include rewarded advertisements and other formats. Ad content, availability, frequency, eligibility, and treatment may vary by account, device, platform, location, age-related treatment, plan, consent status, legal requirement, or other factors.

The appearance of an advertisement does not mean that Krava endorses or verifies the advertiser, product, service, offer, claim, or destination. Interacting with an advertisement may open a third-party website, application, app-store page, or service governed by separate terms and privacy practices.

10.6 Subscriptions and paid access

Some features, scan volumes, speeds, or limits may require a subscription or other paid access. Available subscription periods may include weekly, monthly, annual, or other periods offered through the Service.

Purchases are processed by the applicable app store or payment processor, such as the Apple App Store or Google Play. Your purchase, billing, cancellation, and refund rights may also be governed by that provider’s terms and policies.

10.7 Auto-renewal, cancellation, and remaining entitlement

A subscription may automatically renew unless you cancel it through the applicable app store or payment provider before the renewal date.

Stopping use of the Service, signing out, uninstalling the application, or deleting a Genuinely account does not necessarily cancel a subscription managed by an app store or payment provider. You are responsible for cancelling the subscription through the applicable provider if you do not want it to renew.

After cancellation, paid access may remain available until the end of the then-current entitlement or billing period, depending on the provider’s rules. If you delete your Genuinely account before that period ends, you may lose access to any remaining entitlement or associated benefits, and no refund is guaranteed except where required by law or the applicable payment provider.

10.8 Usage limits and fair use

We may impose scan limits and other usage constraints that vary by plan and may include daily, weekly, monthly, rolling-period, per-device, per-account, cooldown, concurrency, abuse-prevention, and fair-use limits.

We may delay, restrict, or refuse usage that exceeds an applicable limit or that we reasonably believe is automated, abusive, fraudulent, technically harmful, or inconsistent with the intended operation of the Service.

10.9 Changes to plans, benefits, limits, and pricing

To the maximum extent permitted by law and applicable platform rules, we may add, change, reduce, suspend, or discontinue free allowances, future ad rewards, limits, plan availability, features, pricing, or other Service benefits.

Changes may apply immediately where reasonably necessary for security, safety, fraud prevention, technical integrity, legal compliance, platform compliance, or protection of the Service. Other changes may apply prospectively, at the next renewal, or after notice where required.

Any material adverse change to paid access already purchased for a current billing period will be handled in accordance with applicable law and the rules of the relevant app store or payment provider.

10.10 Refunds

Refund requests are generally handled by the applicable app store or payment processor under its policies, unless applicable law requires otherwise.

11) Third-party services

The Service may rely on or interact with third-party providers, including cloud-hosting providers, analytics services, artificial-intelligence providers, data providers, app stores, payment processors, advertising networks, mediation services, fraud-prevention services, communication providers, and external websites or applications.

We do not control third-party services and do not guarantee their availability, accuracy, security, content, performance, or continued operation. Third-party outages, delays, errors, verification failures, policy changes, or service changes may affect the Service.

Your use of or interaction with a third-party service may be governed by that third party’s terms and privacy policies. Subject to rights that cannot lawfully be excluded, Krava is not responsible for transactions, representations, products, services, content, or disputes between you and an advertiser or other third party.

12) Intellectual property

The Service, including its software, interface, design, brand, logos, text, workflows, algorithms, prompts, models, and proprietary processing pipelines, is owned by Krava or its licensors and is protected by applicable intellectual-property laws.

You may not copy, modify, distribute, sell, lease, sublicense, create derivative works from, or commercially exploit the Service except as expressly permitted by applicable law or by Krava in writing.

These Terms do not transfer ownership of the Service or Krava’s intellectual property to you.

13) Feedback

If you provide suggestions, ideas, comments, or other feedback about the Service, you grant Krava a worldwide, perpetual, irrevocable, royalty-free right to use, reproduce, modify, disclose, distribute, and commercialize that feedback without restriction or compensation to you.

14) Suspension, termination, subscription cancellation, and account deletion

14.1 Stopping use

You may stop using the Service at any time. However, stopping use, signing out, or uninstalling the application does not by itself cancel a subscription, delete your account, erase associated information, or end obligations that survive under these Terms.

14.2 Suspension or termination by Krava

We may restrict, suspend, or terminate your access, with or without notice, if:

you violate these Terms or applicable law;
your use creates risk, harm, or potential legal exposure;
we suspect fraud, abuse, manipulation, or unauthorized access;
payment, subscription, advertising, or account activity appears invalid or abusive;
suspension or termination is required by law, a platform, or a third-party provider; or
we discontinue all or part of the Service.

14.3 Account deletion and paid-subscription states

You may request account deletion through the functionality made available in the Service.

Account deletion may be temporarily unavailable while a paid subscription is recorded in our systems as active, in a payment grace period, on hold, paused, or in another unresolved billing state. You may need to cancel or otherwise resolve that subscription through the applicable app store or payment provider before deletion can be completed.

Once the cancellation or resolved billing status is received and reflected in our systems, account deletion may be available immediately even if the applicable paid-entitlement period would otherwise continue. You ordinarily do not need to wait for the entitlement period to expire after the subscription is recorded as cancelled.

App-store notifications and billing-status synchronization may be delayed, interrupted, or unsuccessful. Until the updated status is processed by our systems, deletion may remain unavailable. We may not be able to manually override or accelerate a third-party billing-status update.

Deleting your Genuinely account does not necessarily cancel a subscription managed by an app store or payment provider. You should cancel the subscription through the applicable provider before deleting your account if you do not want future renewals or charges.

14.4 Effect of deletion or termination

When an account is deleted or access is terminated:

your right to use the account and associated Service features ends;
Scan History, User Content, unused credits, remaining access, and other account benefits may be permanently deleted or become unavailable;
deletion may cause loss of access to a remaining paid entitlement, without a refund except where required by law or the applicable payment provider; and
we may retain limited information where reasonably necessary or permitted for legal compliance, tax, accounting, security, fraud prevention, dispute resolution, enforcement, backup integrity, or other purposes described in our Privacy Policy.

Sections that by their nature should survive deletion or termination will survive, including provisions relating to User Content rights already granted, intellectual property, disclaimers, limitation of liability, indemnity, dispute resolution, and other accrued rights or obligations.

15) Disclaimer of warranties

To the maximum extent permitted by law, the Service is provided “AS IS” and “AS AVAILABLE.”

We disclaim all warranties, representations, and conditions, express, implied, or statutory, including warranties of merchantability, satisfactory quality, fitness for a particular purpose, title, non-infringement, accuracy, and quiet enjoyment.

We do not warrant that:

the Service will be uninterrupted, secure, available, or error-free;
any scan, Output, advertisement, reward, credit, subscription status, or third-party verification will be completed, available, timely, or correct;
an Output will accurately identify authenticity, counterfeiting, condition, ownership, legality, or value; or
defects or data loss will always be corrected or recoverable.

Nothing in these Terms excludes a warranty or right that cannot lawfully be excluded.

16) Limitation of liability

To the maximum extent permitted by law:

Krava will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, data, goodwill, opportunities, anticipated savings, or business arising from or related to the Service; and
Krava’s total aggregate liability for any claim arising out of or relating to the Service or these Terms will not exceed the greater of:
- the amount you paid to Krava for the Service during the 12 months before the event giving rise to the claim; or
- USD $100 or its local-currency equivalent.

The limitations above apply to the maximum extent permitted even if a remedy fails of its essential purpose or Krava was advised that damage was possible.

Some jurisdictions do not permit certain exclusions or limitations. In those jurisdictions, liability will be limited only to the maximum extent permitted by law.

17) Indemnity

To the maximum extent permitted by law, you agree to defend, indemnify, and hold harmless Krava and its directors, officers, employees, contractors, and agents from and against claims, damages, losses, liabilities, judgments, penalties, and expenses, including reasonable legal fees, arising from or relating to:

your User Content;
your misuse of the Service or Outputs;
your violation of these Terms or applicable law;
your dealings with another user, seller, buyer, advertiser, or third party; or
your infringement or violation of a third-party right.

18) Governing law and disputes

18.1 Governing law (primary)

These Terms are governed by the laws of India, without regard to conflict-of-laws rules.

18.2 Courts of Delhi (default for most users)

Except as provided in Sections 18.3–18.4 for U.S. users, you agree that any dispute arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of Delhi, India, and you consent to that jurisdiction and venue.

18.3 U.S. users — binding arbitration and class-action waiver (AAA)

If you are a resident of the United States, or you access or use the Service from the United States, you and Krava agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration administered by the American Arbitration Association (“AAA”) under the AAA Consumer Arbitration Rules (the “AAA Rules”), and not in court, except:

either party may bring an individual claim in small claims court if it qualifies; and
either party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent actual or threatened misuse of intellectual property, unauthorized access, or security breaches.

Arbitration procedure:

Arbitration will be conducted in English.
Arbitration may be conducted by video or telephone unless an in-person hearing is required by the arbitrator or the AAA Rules.
The arbitrator may award any relief a court could award on an individual basis, subject to these Terms.

AAA Rules and fees: The AAA Rules and fee schedules are available from the AAA.

Class-action waiver: You and Krava agree that disputes will be brought only in an individual capacity and not as a plaintiff or class member in any purported class, collective, coordinated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims or preside over any form of representative proceeding.

Opt-out (30 days): You may opt out of this arbitration provision within 30 days of first accepting these Terms by emailing admin@kravalabs.com with the subject line “Arbitration Opt-Out” and including your name, account email or phone number, and a clear statement that you wish to opt out. Opting out of arbitration does not opt you out of any other provision of these Terms.

18.4 Mass arbitration; batching; bellwether process (U.S. users)

To increase the efficiency of dispute resolution and reduce costs for all parties, you and Krava agree that if 25 or more substantially similar arbitration demands, as defined below, are filed against Krava by or with the assistance of the same law firm, group of law firms, or organizations acting in coordination (“Mass Arbitration”), the following procedures will apply to the extent permitted by law and the AAA Rules:

(a) “Substantially similar” demands. Demands are “substantially similar” if they arise out of or relate to the same or similar facts, occurrences, alleged harms, and legal theories, and seek the same or similar relief, even if brought by different individuals.

(b) Informal resolution first; tolling. Before arbitration proceeds, the parties will make a good-faith effort to resolve the dispute informally, including through email notice to admin@kravalabs.com, for 60 days. Any applicable limitations periods will be tolled during this 60-day period for claims subject to this Section 18.4.

(c) Batching into groups. If a Mass Arbitration occurs, the AAA filings will be administratively batched into groups of up to 25 claimants per batch (each a “Batch”), unless the parties agree otherwise. A court of competent jurisdiction may enforce this Section 18.4, including by enjoining the filing or prosecution of arbitration demands inconsistent with it.

(d) Bellwether selection and first-stage arbitrations. From the total set of demands, the parties will select 10 cases to proceed first as bellwethers (the “Bellwether Cases”):

claimants select 5 cases; and
Krava selects 5 cases.

If either side fails to make its selection on time, the AAA will randomly select the remaining cases from the pool.

Only the Bellwether Cases will initially proceed to full merits arbitration. All other cases will be stayed unless and until the process below is completed.

(e) Mediation after bellwethers. After final awards are issued in the Bellwether Cases, or earlier if the parties agree, the parties will participate in a single mediation concerning the remaining stayed cases, administered by the AAA or by a mediator mutually agreed by the parties. The parties will participate in good faith in an effort to resolve the remaining cases.

(f) Next-stage arbitrations. If the remaining cases are not resolved through mediation, the parties will repeat the process in subsection (d) with another set of 10 bellwether cases, unless the parties agree to a different number, selection method, or process.

(g) Fees and administration. All arbitrations under these Terms will be administered by the AAA consistently with the AAA Rules. Fee allocation will follow the AAA Rules and applicable law. To the extent permitted, administration and arbitrator appointment for stayed cases will be deferred until those cases are selected to proceed under this Section 18.4.

(h) Severability and fallback. If any portion of this Section 18.4 is found unenforceable as to a particular claimant or set of claims:

it will be enforced to the maximum extent permitted; and
any invalid portion will be severed, while the remaining portions remain in effect.

If the batching and bellwether procedures are held unenforceable in their entirety, the Mass Arbitration demands will proceed in individual arbitration under the AAA Rules, and the class-action waiver in Section 18.3 will remain in effect.

19) Changes to these Terms

We may update these Terms from time to time. If a change is material, we will provide notice where required by law, which may include an in-app notice, account notice, or other reasonable method, and will update the “Last Updated” date.

Where permitted by law, your continued use of the Service after revised Terms become effective means that you accept the revised Terms. If you do not agree to revised Terms, you must stop using the Service.

20) Contact

Krava Technologies Private Limited
Address: MB-10, Naurang House, 21 Kasturba Gandhi Marg, New Delhi - 110001, India
Email: admin@kravalabs.com